From a marketing perspective, colors fonts and shapes all impact a purchasing decision. Just as with a website, a good logo should aim to establish a feeling of trust and authority for its clients, as well as conveying a specific message for what it is your business is doing. For example the color yellow is shown to increase appetite. Can you think of some companies using the color of yellow for their brand in the food industry?
Logos should identify, not explain. Take a look at some of the most iconic logos of all times, like Nike or Adidas. One can not tell what they're doing solely based on their logo. However, because of their brand, we all know what they're up to.
3D Mockups is a great way to showcase products that yet have to be made. As a start up looking for funding, 3D Mockups can make or break deals with potential investors. Nordic Web has years of experience with 3D Mockups and printing. Let us know how we can help you.
Having recognizable graphic design work leads to a term called integrated marketing. In short, integrated marketing is an approach to create a unified and seamless experience for consumers to interact with the brand. You'll benefit from this, believe us.